‘Developing Your Products and Services with Game Development Approaches and Techniques rather than Fun’
Gamification is currently perceived as a limited subject and seen as marketing tools for brands such as Nike Plus or Ford Eco. Many industry leaders do not even know what an affect and potential game design technologies and gaming technologies have on the traditional economy. The conference aims to shed light on this matter. Dr Stadlbauer will provide summarized information regarding the industry and discuss the key skills of game designers in his speech. Moving from thereon, he will emphasize what a large impact game design techniques may have on products, services and industrial processes and talk about some actual success stories.